I usually get a bit of a bang out of trying something that I'm not experienced at. Partly because I like to learn new things, and partly because I enjoy the challenge of blazing through new territory. Right now, marketing is one of those new territories. There's so many things to consider. With a very limited budget, what gets you the most traffic for your dollar? Which areas have more potential customers for your business? Is your business relevant to the interests of the residents in the area that you're targeting? Can you get more circulation for less money if you shop around a bit?
As I said, I really do enjoy the challenges that new experiences create, but sometimes I feel a bit overwhelmed with all the options and all the loopholes that you need to be aware of. All this to say that I would definitely welcome any advice from all of you marketing gurus.
The Bizfisher
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